Content marketing starts with understanding how your target audience uses search. People developing buying intent ask different questions throughout their customer journey. That tells us where they are at in a potential sales funnel, and the earlier you join them in their journey the better your chances of accelerating their passage through your funnel. Better yet, great content can develop a relationship where audience members view you as a trusted advisor and trading partner. They become promoters of your products creating exponential awareness of your brand via word of mouth. To achieve this outcome, our goal is to write well developed highly-targeted and sought after information where your product or service fits naturally.

we use premium tools like Ahrefs to identify the best opportunities for content backlinks and help our clients acquire them. By analyzing the backlink profiles of competitors and industry leaders, we can identify high-authority websites and publications that are most likely to link to our clients' content. Our team then creates high-quality, informative, and shareable content that is tailored to the interests and needs of the target audience, and pitches it to these high-authority websites for inclusion in their content. Through strategic outreach and relationship-building, we can secure backlinks that not only improve our clients' domain authority and search engine rankings, but also drive traffic and engagement from a wider audience.

Once you start getting feedback that you have great content in any given medium, that can be repurposed across different media types like infographics, memes, blogs, podcasts and video. We start with the content that has lower production costs like blogs, and scale to higher production formats like video by prioritizing what is provably your most popular content. If keyword research is done correctly and you develop a decent audience to initially promote your content, you will have created a collection of middle-man pages that can be updated and reposted in perpetuity to drive traffic toward your money pages. Those visitors can convert into paying customers passively every month. This creates a multiplier effect that can become amplified when you achieve top ranking search positions for your niche.